OBrien et al Public Relations
Wednesday, March 16, 2005
 
Our et al Approach
OUR APPROACH

Stephen Covey noted, “Begin with the end in sight.”

OEA does not rely on recycling old PR plans – or worse — cannibalizing a PR plan drafted for another client and passing along as brand new thinking.

We’ve learned when it comes to marketing within industry segments in general or clients in particular, each demands its own, custom-designed PR plan, based on current conditions and foreseeable scenarios.

Therefore, this is how OEA would approach researching, developing and implementing a customized plan of public relations for your company or product.
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