OBrien et al Public Relations
Tuesday, June 16, 2009
 
Letterman's (better late) Apology

David Letterman finally did the right thing and said what needed to be said (albeit a week late), and did so (to all appearances) sincerely.

Regrettably, his mae culpa Monday night was all that needed to be said at the very outset.

It would have been better if he had said it the very next show instead of trying to laugh it away, or poke more fun at the expense of anyone who "didn't get it." Now – although it appears to be a sincere apology – Letterman's apology could also be seen as the result of pressure by CBS or advertisers (or both).

Some additional observations:


None of this means we should chill "free speech" -- it just illustrates that we have a responsibility for that speech, and just as often, have to be prepared for the response that speech engenders -- good, bad, and the ugly.


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